Wednesday, 7 October 2009

A Comparative Analysis on the Post-Feminist representations in "Flightplan" and "Ultraviolet"


Post-feminism was a huge issue back in the early 90s, women who were post-feminists believed that not only could females be equals to males, but that they were also a cut above or in other words superior to men. This relates to the theoretical saying that "anything men can do, women can do better". In 2005, Robert Schwentke's "Flightplan" was released, and in 2006 the same was done to Kurt Wimmer's "Ultraviolet", as a result allowing people to see the different representations of the post-feminist protagonist roles within two consecutive years.

"Flightplan" and "Ultraviolet" are able to showcase the protagonists; Kyle Pratt and Violet Song jat Shariff as post-feminist characters as a result of their costumes and actions within each films. Within "Ultraviolet", Milla Jovovich is continuously shown to put into perspective the theory of the male gaze. This comes as a result of the tight, revealing, leather costumes in which she is shown to wear through the entire length of the film. The use of her sexual appearance and manner is able to attract male members of the audience into continuing to watch the film. The main priority of producing films is to ensure that its audience is entertained, and due to the use of the mise-en-scéne within the form of costumes, the director is able to ensure that the male members of the audience are kept entertained even if their entertainment is based on the sexual indulgence of one's representation.

The post-feminist representation of the protagonist within "Flightplan" is shown to be different to that of the representation of the protagonist within "Ultraviolet'". A factor which contributes to this is the costume in which the protagonist within "Flightplan" is shown to wear. In a complete turn of representing the protagonist within "Ultraviolet" as being a sexy, seductive, strong female, the representation within "Flightplan" is shown to be completely different, as a result of only representing her as being a strong female, this is due to her costume.

Jodie Foster who plays the role of the protagonist, Kyle Pratt is shown to be wearing more comfortable clothing in the form of a long sleeved top, black trousers, and boots. The use of the black within her costume is able to create a narrative enigma as it sets both a denotative and connotative level of meaning. As the audience, we will clearly be able to see that her costume is black but if we continue to watch the film and analyse the narrative, we will be able to see that a narrative enigma has been created in hopes of allowing the audience to find what will happen to the protagonist as the film continues, and answer their question as to whether they think Pratt's daughter really exists or whether they think she is just imagining it. Her post-feminist role within the film is able to be reinforced due to her work background. She is able to easily search the plane in which she is travelling on as a result of her having helped to design it, which as a result could connote to the audience that she is a smart, intelligent woman due to her role in the appearance of this prop.

Both protagonists' post-feminist representations are able to be highlighted as it takes quite a long time for any other female characters to appear on screen, which in turn could connote to the audience that the protagonists live in a male dominated society. The continuous triumph that each female experiences within each film is able to put an emphasis on the roles in which they play and the ways in which they are represented. For example, within "Ultraviolet", Violet herself is able to single-handedly battle against a swarm of men by using her strength and agility in order to get to where and what she wants whilst in "Flightplan", Kyle Pratt is able to overcome the stress that she has been placed under and use her knowledge of the airplane's design in order to battle against those who trying to keep her from her daughter.

Within both films, the protagonists are denotatively represented as being lonely which could lead to a connotative meaning that the only reason as to why they may be lonely is because of their need to be independent. For example, now that Kyle Pratt's husband is dead, she realises that she now needs to be there for her daughter more than ever, and is now the only person who can protect her daughter which as a result may allow the audience to understand the reason as to why she finds it hard to trust people. This comes into viewpoint when she starts to accuse the other passengers of kidnapping her daughter, this additionally relates to her accusing the Arab passengers more than anyone else. The institution behind the film was able to highlight the moral panic, and paranoia created by the 9/11 airplane bombings as a result of having included this within the narrative. The use of the plane could connote that Kyle Pratt is also going on a journey that will change her life, rather than just a journey that will transport her to different places.

In both "Flightplan" and "Ultraviolet", the protagonists each fight against a male oppression which as a result allows for their post-feminist role to be increased. Kyle Pratt refuses to believe that no one has seen her daughter, and takes it upon herself to search throughout the plan in hopes of finding her, even though she knows she is going against the Captain's orders and knows that Gene Carson is supposed to be keeping an eye on her. Violet refuses to back down and stands by her guard in insinuating that she refuses to go without a fight when being confronted by the antagonist Viceroy Daxus. Similarly, it is the males who create the disequilibrium within each film, which shows the relation to Todorov's narrative theory. For example, within "Flightplan", the audience come to find that Kyle Pratt's daughter really does exist and that she went missing as a result of Gene Carson, for whom we now come to find is the villain, kidnapped her and hid her in the avionics system is the airplane; the one part that Pratt had not yet checked.

This male representation is similar to the male representation within "Ultraviolet". For example, an onscreen battle is created between the protagonist, Violet, and the antagonist, Viceroy where we are clearly able to see that the disequilibrium is caused by the antagonist as a result of him causing most of the film's destruction. Both reinstatements of equilibrium are quite similar as they put into viewpoint each protagonist's accomplishments .i.e. Kyle Pratt having found her daughter within "Flightplan" and Violet Song jat Shariff having killed the man who was trying to kill her and also retrieve the child of whom Daxus was experimenting on.

Having each used their strength, agility, knowledge, and power to overcome the situations of which they have been placed in, I believe that both women were able to be represented as post-feminists, not only as a result of them having played the protagonists within each film but also due to the fact that they were able to go at it alone and needed no further assistance. Therefore the patriarchal notion that men are more superior than women could be greatly questioned as we now have proof that even though men may appear to be stronger, when it comes to situations where great thinking and agility must be applied women will always have the upper-hand.

Thursday, 2 July 2009

Internet Institution Case Study - Microsoft


...Who owns the site?...

Microsoft was founded in April 1975 by Bill Gates and Paul Allen who own 51% of the Internet institution, whilst the other 49% is owned by shareholders.

...Do they also own any traditional media businesses?...

Bill Gates owns a think-tank company named "bgC3" which covers the design and development of computer hardware and software founded by himself, and he also owns a company that sells and distributes photography and film footage named "Corbis Corporation" which was founded in 1989.

Paul Allen does not own any traditional media businesses, he is however the chairman of "Charter Communications" which is an American company providing cable television, high-speed Internet, and telephone services to more than 5.7 million customers in 29 states.

...What other Internet sites do they own?...

Bill Gates and Paul Allen do not own any other Internet sites.

...What is its revenue?...

As of 2008, Microsoft has a global annual revenue of U.S. $60.42 billion.

...What is its overall worth?...

Microsoft's overall worth currently stands at being $520 million.

...Five key facts about the Institution...

* Microsoft is a United States based computer technology corporation, which is headquartered in Redmond, Washington.

* Its most profitable products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software.

* On August 24, 1995, it launched a major online service, MSN (Microsoft Network), as a direct competitor to AOL. MSN became an umbrella service for Microsoft's online services.

* On 30th January 2007, Microsoft launched Windows Vista and the 2007 Microsoft Office System to consumers worldwide.

* The company's first international office was founded on November 1, 1978, in Japan, titled "ASCII Microsoft" (now called "Microsoft Japan").

...Three quotes (with references) about the Institution...

* The ensuing rise of the company's stock price has made four billionaires and an estimated 12,000 millionaires from Microsoft employees. [10][11][12]

* In its January 2009 report of financial results, Microsoft announced layoffs of up to 5,000 employees in response to slowing economic activity due to the ongoing financial crisis. [54]

* The company received a silver certification from the U.S. Green Building Council's LEED (Leadership in Energy and Environmental Design) program for environmental design. [94]

...Summarisation of two linked Wikipedia articles about the Institution...


* The company has now become largely successful and has nearly 90,000 employees in 105 countries.

* Ireland became home to Microsoft's first international production facility in 1985, and on November 20 Microsoft released its first retail version of Microsoft Windows (Windows 1.0).

* Due to its evolvement, Microsoft now develops, manufactures, licenses, and supports a wide range of software products for computing devices.

* During the transition from MS-DOS to Windows, the success of Microsoft's product Microsoft Office allowed the company to gain ground on application-software competitors, such as WordPerfect and Lotus 1-2-3.

* By 1993, Windows had become the most widely used GUI (Graphically Used Interface) operating system in the world. Fortune Magazine named Microsoft as the "1993 Most Innovative Company Operating in the U.S."


* Microsoft is accused of locking vendors and consumers into their products, and of not following and complying with existing standards in its software.

* Users wish to gain refunds after purchasing computers with the pre-installed Microsoft Windows operating system if they wish to use a different operating system other than Windows, such as Linux or BSD.

* Microsoft is accused of never producing technology except by buying it, this is an example of its acquired assets such as Hotmail, Internet Explorer and Direct3D being rebranded after having been bought by Microsoft and being offered for free or being bundled with Microsoft's operating system.

* Although Microsoft has been known of treating its employees well, it has received complaints regarding the treatment of those who work there which includes accusations of overworking them.

* Microsoft has been criticised for developing software capable of analysing the output of remote sensors in order to measure the competence and productivity of workers based on their physical responses.

...Key information provided on the company's corporate homepage...

http://www.microsoft.com/en/gb/default.aspx

The UK website for Microsoft provides online users with a variety of choices and a range of information about the Microsoft software. The UK's Microsoft corporate homepage comprises of information such as:-

* The different products owned by Microsoft.

* Any downloads and trials which are available.

* Security and updates.

* Training and events which may be held in the UK for those who want to learn more about the company and its products.

* It also enables online users to carry out research due to its use of being a search engine.

* Support they may need with any of Microsoft's products.

* Partner and customer solutions where they can receive help with using the products at work and home.

* Information about the Windows products; such as Windows XP, Windows Vista and Windows Media Player.

* Information about Microsoft UK.

Sunday, 28 June 2009

The 5 Best New/Digital Media Videos of Students from 13D1


...Gurpreet...


I felt that this video truly encompasses the student's knowledge and understanding of how the Internet has evolved. As a result of the way it has been presented, this video is able to provide audiences with a range of information which could possibly relate to how they may view the Internet.

...Sebastian...


This video clearly shows that the student who had produced it knew a lot about the overall aspects of the Internet, as a result of answering all 3 questions and also giving their own opinions of what they think about the Internet. They have also showed that they knew how to make use of the technology as a result of inputting other clips from other videos within their production.

...Anika...



This video was very informative in telling viewers about the good and bad aspects of the Internet, and about how it changes audiences. When looking at the overall aspects of the video, I would say that it is most likely to catch people's attention due to the use of images, text, and soundtrack.

...Jawaria & Aqeel...



Although the timing for this video is quite short, it shows that the students who created it knew some of the information of which was needed in order to create the video. With the overall use of the upbeat soundtrack and images, I would say that this video would be able to gain a wide audience as it also informs them of the good and bad aspects of the Internet.

...Sajel...



I believe this production shows that this video production shows a large amount of understanding about the Internet, due to the way in which they were talking about the different types of sites which people may often use and the amount of time an average person spends on the Internet.

Saturday, 27 June 2009

Self Evaluation on New/Digital Media Video Production


For mine and Amal's video, a lot of the feedback that we received from the other students in our class was good, however some said that we could have made a few changes if we were to make it again.

Aesthetics = This was mainly about how beautiful and well-formed our video was, for this area, we mainly received level 4's as well as a few level 3's. As a result of how we were marked in this area, this told us that the appearance of our video (possibly because of the images and text) was fully realised as well as successful, as a result also showing us that the information of which we had included within our video was relevant to the topic at hand.

Creativity = This was about how inventive our video was in communicating our ideas. For this area we mainly received a few level 4's and a few level 3's. Overall this told us that our video included an adequate amount of information for the purpose of the video and that it had flair which was possibly due to the quality of it.

Technology = For this area we mainly received level 4's as well as a few level 3's. As a result of receiving these levels for this specific area, it told us that we had enough skill and knowledge to create something which would be of a high standard, this can also relate to the overall aspects of our video production .i.e. the images, text, and soundtrack therefore telling us that we knew how to create something which would be able to appeal to a wide audience with the technology of which we used.

Understanding = Our understanding within our video production would show how much we knew in order to answer the key questions. As a result of receiving a high number of level 4's for this area, it told us that we knew a lot of information from what we had learnt within the previous week in order to create this video and answer all the questions that needed to be answered about the Internet.

Production values = This was about how polished and professional our production was. As a result of receiving a high number of level 3's and 4's, I would have to say that I am proud of the video production myself and Amal have made. The reason as to why is a result of what we were told regarding this area, many of the other students within our class had told us that our video production was very competent and that it represented our understanding of the topic.

...WWW...

* We clearly showed the positives and negatives of using the Internet.

* We showed our understanding of the topic by answering all 3 questions and using a relevant amount of information.

* Due to the overall aspects .i.e. the soundtrack, images and text our video production was very creative and engaging.

...EBI...

* We could have used more images.

* We could have used a better soundtrack.

* We could have talked more about the negative aspects of the Internet.

Wednesday, 17 June 2009

Plenary


What is the difference between an Internet user and a television viewer?

An Internet user is someone who is able to fall into an active audience due to them now being able to produce their own content rather than just watching and hearing that of others, this can lead to them producing user generated content in which they will be able to gain more knowledge and information based on what they see and hear on the Internet and also learn about other people's ideas and opinions. However, this is where the saying "don't believe everything you see online" comes into context as people may end up believing something which has been fabricated in order to gain the audience's attention.

This differs from the definition of a television viewer. A television viewer is someone who is able to know that the information of which they see and hear on TV is believable content, therefore leading to them falling into the passive audience as a result of them taking each bit of information in its stride and believing it for what it is. Due to television viewers not being able to be the producers of the media in this essence it is more likely that they will go along with what they see and hear as they know that the information is coming from professionals who aim to inform their audiences of the truth.

Are people more active online?

I believe that people are more active online, as a result of them now being able to produce their own content rather than just consuming the content. Websites such as YouTube, and Facebook enable people to interact with one another further than they would be able to if they were just watching the TV. As well as this, we are also able to decide what we want to watch, and listen to rather than being forced to watch and listen to one specific thing on the TV. As a whole I believe that people are more active online as a result of them being able to feel as though they play a part in the production of the Internet due to them being able to share their own ideas and opinions.

Sunday, 14 June 2009

New/Digital Media - The Internet


The Internet has become a world wide medium ever since it was created back in 1957, however over the years it has been able to evolve and now it puts into context the question of whether the Internet is killing our culture.

 With the Internet showcasing both good aspects and bad aspects, will it change audiences, and will it damage the print platform now that we have a new type of technology which is able to give us as much more information than books and newspapers are?